Cision Experts to Headline PR Research, Monitoring And Social Media Events in Spring '09

CHICAGO, IL, March 18, 2009 – Thought leaders and research experts from Cision – the leading provider of media research, distribution, monitoring and analysis services to public relations professionals and other communicators – will examine new technologies and emerging trends in media intelligence, social media monitoring and measurement at major industry gatherings during the spring of 2009.
Peter Granat, chief executive officer of Cision Europe, will headline the third and climactic day of the Bulldog Reporter’s 2009 Media Relations Summit, a national gathering of media and PR professionals, on Tuesday, May 19, at 8:30 a.m., at the Crowne Plaza Hotel, New York, NY. In “Web 3.0: Why PR Must Separate Hype From Reality,” Granat will discuss how “the next big thing” in technology may impact public relations practice and the potential benefits it will bestow on organizations and PR professionals. For more information on the event, visit www.bulldogreporter.com.
In addition, thought leaders from Cision US will discuss best practices in social media relations at industry events across the United States during the months of March, April , May and June 2009, including:
The 2009 Social Media Roadshow, sponsored by Sales & Marketing Executives International (SMEI), March 25 from 7:30 to 11 a.m. at the Minneapolis (MN) Airport Marriott Hotel. Jay Krall, Cision’s manager of Internet media research, will speak and lead a discussion on the topic “Coming Out of Your Shell: How Marketers Can Find and Engage Customers With Real Influence Using Social Technologies.” The presentation is designed to help marketers better understand and utilize the 1:1 communication tools offered by social media. For more information, visit: http://www.smei.org/displaycommon.cfm?an=1&subarticlenbr=573.
The 29th Annual Medical Communications Conference, presented by the American Medical Association, April 1-3 at the Hyatt Regency Tamaya Resort & Spa, Santa Ana Pueblo, NM. On Wednesday, April 1, at 3:15 p.m., Jay Krall will present “Healthcare and Social Media: How to Promote and Converse While Respecting Privacy.” He will cover issues such as how to discuss medical solutions directly with consumers on Facebook, Twitter and other social networks, and how to set up a “white box” social network protecting privacy during such conversations. For details, visit: http://medicalcommunicationsconference.com/agenda/.
The PRSA Western District Conference, April 22-24 at the Hyatt Regency Newport Beach (CA). Krall will lead beginner and advanced breakout sessions on “Social Media Monitoring & Engagement” on Thursday, April 23, from 1:30 to 2:15 p.m. and 3:15 to 4 p.m. For more details, visit http://www.ocprsa.org/events-wdc.
The Inbound Marketing Summit, April 28-29 at the Hilton–Financial District in San Francisco. In “Monitoring, Conversing & Measuring Results.” Krall will discuss how to get the most out of free and paid social media monitoring tools; how to respond quickly and effectively to both kudos and criticism; and he will provide an overview of social metrics and discuss how to decide which ones matter for your goals and campaigns. For more information and a schedule, visit http://inboundmarketingsummit.com/.
The PRSA Digital Impact Conference, April 30-May 1, 101 River View, New York, NY. Both Heidi Sullivan, Cision’s director of media research, and Jay Krall will lead breakout sessions on Thursday, April 30. From 11:30 a.m. to 12:30 p.m., Krall and Steve Rubel, senior vice president of Edelman Digital, will lead the session “Leveraging the Power of Pull: How to Make Your Brand More Digitally Discoverable.” From 1:45 to 2:45 p.m., Sullivan and Sarah Evans, director of communications of Elgin Community College, will chair the session “Personality 2.0: How to Stay True to Your Brand – and Yourself.” For further information, visit: http://www.prsa.org/PD/DigitalImpactConferenceschedule.html.
The Conference Board Corporate Communications and Technology Conference, May 14-15, at the Westin New York Times Square. On Friday, May 15, from 10:30 to 11:30 a.m., Jay Krall and Robert Geller, senior vice president of Fusion PR, will speak on “Social Media Effectiveness: Engaging Your Target Audience and Getting Results.” For details, please visit: http://www.conference-board.org/conferences/conference.cfm?id=1817.
The IABC 2009 World Conference, June 7-10, at the San Francisco Marriott. On Tuesday, June 9, from 2 to 3:15 p.m., Sullivan and Jason Falls, director of social media of Doe-Anderson, will lead a conference session entitled “Change Management 2.0: How a Social Media Strategy Smoothes the Bumpy Road of Managing Online Communication.” Details are available at: http://www.iabc.com/wc/sfT13.htm.
About Cision AB:Cision AB (www.cision.com) empowers businesses to make better decisions and improve performance through its CisionPoint software solutions for corporate communication and PR professionals. Powered by local experts with global reach, Cision delivers relevant media information, targeted distribution, media monitoring, and precise media analysis. Cision has around 2,500 employees in Europe, North America and Asia, and has partners in 125 countries. Cision AB is quoted on the Nordic Exchange with revenue of SEK 1.8 billion in 2008.
For More Information: Andrée BeckhamDirector of Marketing & Public Relations312-873-6434


andree.beckham@cision.com